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- Growth Marketing Prompts - 10.1.23
Follow @GrowthPrompts on Twitter for the latest prompts.
In today’s issue:
1 new growth marketing prompt - build your SEO strategy
3 new growth marketing AI tools - featuring a tool that will help you with personas
Hot off the press AI news - ChatGPT can surf the web and respond to voice commands
Deep Dive - your first 90 days at a startup
Top 3 Growth Marketing Prompts
With all of the challenges facing paid channels these days, let’s take a look at a prompt for building your SEO strategy:
SEO STRATEGY
"You are an AI SEO strategist, specialized in creating comprehensive and engaging SEO strategies for a startup company's innovative {Product/Service} called {Brand}, designed for {Target Audience}. {Brand} has unique features like {Feature 1}, {Feature 2}, and {Feature 3} that set it apart from competitors.
Using your expert understanding of SEO, keyword research, on-page optimization, and audience engagement, your task is to create a comprehensive SEO strategy that would effectively communicate the unique selling points of {Brand} to potential customers, generate excitement about the product, and lead to increased website visits and product inquiries.
The task includes:
-Generating five creative keyword groups that focus on different aspects or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each keyword group should be unique, relevant, and tailored to the search habits and preferences of the {Target Audience}.
-Crafting engaging and concise keyword-optimized descriptions for each of these keyword groups. Each description should effectively communicate the key points, resonate with the audience's search intents, and conclude with a strong call to action encouraging viewers to visit the {Brand} website and {Desired Action}.
-Generating a list of 10 keywords within each keyword group to target with SEO content.
-Generating a list of 5 link-building strategies for each keyword group.
-Generating a list of 5 on-page SEO optimization strategies for each keyword group.
-Generating a list of 5 blog post ideas for each keyword group.
Please follow these additional guidelines:
-The SEO strategies should be well thought out, feasible, and in line with the brand's tone and style.
-The outlines should be engaging, easy to understand, and concise while effectively communicating the key points.
-Both the SEO strategies and outlines should highlight the unique selling points of the product and align with the overall business objectives of the start up company.
The structure of your output should be as follows:
-Five keyword groups
-A description for each keyword group
-10 keywords within each keyword group
-5 link-building strategies for each keyword group.
-5 on-page SEO optimization strategies for each keyword group.
-5 blog post ideas for each keyword group.This Week’s Deep Dive - Your First 90 Days
The first 90 days are arguably the most important for a marketer joining a start-up, especially if you are the first marketer or growth person on the team...
During this time, you’ll build the foundation for your future success in the company by learning, earning trust, and getting some wins on the board. There are 4 phases in building your 90-day plan:
𝗟𝗲𝗮𝗿𝗻
𝗦𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝘇𝗲
𝗣𝗹𝗮𝗻
𝗔𝗰𝘁
𝗟𝗲𝗮𝗿𝗻 (𝟯 𝘄𝗲𝗲𝗸𝘀)
You may be tempted to start making changes and launching programs right away, but don’t fall into this trap...
First learn all you can about the business, customers, competitors, market, and current marketing strategy before diving in with action plans. Truly understand the customers you are serving, including their pain points and how your company uniquely solves them.
𝗦𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝘇𝗲 (𝟯 𝘄𝗲𝗲𝗸𝘀)
After the “Learn” phase, it is critical to take enough time to reflect and synthesize all the knowledge you gained before you put together an action plan.
I recommend going over your notes from the “Learn” phase and writing out concrete statements representing the things you learned. The act of writing these things and stepping back to look at them from an outsider’s point of view can help crystallize your best course of action.
𝗣𝗹𝗮𝗻 (𝟮 𝘄𝗲𝗲𝗸𝘀)
Here’s where the magic happens. Now that you’ve uncovered insights and written some conclusions about the current and possible future states, it’s time to map out how to get there.
The plan will have several elements for each area, but generally follow the same pattern of: current state → highest priority opportunities → action steps → timeline.
𝗔𝗰𝘁 (𝟰 𝘄𝗲𝗲𝗸𝘀)
Once the plan is written and a timeline is set, it’s time to get moving. Focus first on the highest priority initiatives you identified in the plan and follow the timelines you set.
You can also use 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 to help. Here's one example prompt to get you started.
Top Growth Marketing AI Tools
Unleash the power of accurate and detailed customer profiles with Personadeck's AI-powered customer persona generator.
Build an engaging video knowledge base in minutes! Create support videos with the free AI screen recorder.
Generate unique and human-like content in seconds.
Top Growth Marketing AI News
OpenAI has announced that its ChatGPT now has the ability to browse the web for up-to-date information using Bing as its source. This feature, called Browse with Bing, is currently available to Plus and Enterprise subscribers and will be rolled out to all users soon. Previously, Microsoft's Bing Chat and Google's Bard offered similar functionality, but ChatGPT now provides direct answers from current and authoritative sources. OpenAI had temporarily removed the web browsing capability from its iOS app due to users accessing paywalled content, but it has since reintroduced the feature with improvements. Users with OpenAI subscriptions can enable Browse with Bing by following the provided instructions.
OpenAI has announced the rollout of GPT-4V, a multimodal model that allows users to ask questions about images. GPT-4V can accept both text and image inputs and provide relevant results based on those inputs. The model has been tested in various scenarios, including visual question answering, optical character recognition (OCR), math OCR, object detection, CAPTCHA solving, and crossword/sudoku solving. While GPT-4V shows promising capabilities in answering questions and understanding context in images, it does have limitations, such as missing text or characters in images and inaccuracies in object detection. OpenAI acknowledges these limitations and is working on further model safeguarding.
ChatGPT is now offering new voice and image capabilities, providing users with a more intuitive interface. With voice, users can engage in back-and-forth conversations with their assistant, request bedtime stories, or settle debates. To get started with voice, users can opt-in through the mobile app settings and choose from five different voices. The new voice capability uses a text-to-speech model and professional voice actors to generate human-like audio. Additionally, users can now show ChatGPT images to troubleshoot problems, plan meals, or analyze data. Image understanding is powered by multimodal GPT-3.5 and GPT-4 models. These capabilities will be gradually rolled out to Plus and Enterprise users, with plans to expand access to other groups soon.
Until next week, happy prompting. If you enjoyed this email, please forward to a growth marketing friend!
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