Growth Marketing Prompts - 7/21/23

Follow @GrowthPrompts on Twitter for the latest prompts.

In today’s issue:

  • 5 new growth marketing prompts - including an extremely detailed content/SEO strategy for blog posts

  • 3 new growth marketing AI tools - featuring a tool that will help you 10x your email campaigns

  • Hot off the press AI news - including Facebook’s new AI model: Llama

  • 4 new prompt writing tips - be specific, direct, and concise

Top 5 Growth Marketing Prompts

GOOGLE ADWORDS CAMPAIGN

Act as a digital marketing expert.

Create a comprehensive Google campaign for a [product/service] that incorporates cutting-edge digital marketing techniques, implements the best bidding strategy, and maximizes return on investment (ROI) throughout the customer journey.

Craft clear, concise, and engaging ad copy that captures [target audience] attention and compels them to take action. Develop a compelling call-to-action specific to the campaign's goals, prompting users to take the desired action.

Finally, structure the campaign to guide customers seamlessly through the sales funnel, from initial awareness to conversion, with a focus on achieving high ROI.

SOCIAL MEDIA POST

Create a captivating {Social Media Platform} post on "{Topic}" that engages the audience and encourages interaction. Ensure the content is appropriate for the platform and includes the following elements: {Hashtags}, {Keywords}, and {Media Type}. Craft a compelling caption and call-to-action to maximize engagement.

CONTENT AND SEO STRATEGY FOR BLOG POST

You are an AI content strategist, specialized in creating engaging and SEO optimized content for a startup company's innovative {Product/Service} called {Brand Name}, designed for {Target Audience}. {Brand Name} has exceptional features like {Feature 1}, {Feature 2}, and {Feature 3} that differentiate it from competitors.

Using your expert understanding of storytelling, SEO principles, and blog content creation, your task is to create a comprehensive content strategy for a blog post that would effectively communicate the unique selling points of {Product/Service} to potential customers, generate excitement about the product, and lead to a surge in website visits and product inquiries.

Begin by suggesting eight relevant SEO keywords that could help to improve the blog's visibility on search engines. These keywords should be associate d with the product, its features, and its target audience.

The task includes:
-Generating three captivating blog post ideas, each focusing on a different feature of {Brand Name} ({Feature 1}, {Feature 2}, and {Feature 3}).
-Creating catchy and SEO optimized titles for each of these blog post ideas.
-Writing a full, engaging blog post (about 500 words) based on one of these ideas. The blog post should be written in a conversational tone, appeal to {Target Audience}, underline the unique selling points of {Brand Name}, and conclude with a strong call to action encouraging readers to visit the {Brand Name} website and {Desired Action}.

Please follow these additional guidelines:
-Ensure all content, including the blog post, is concise, informative, and engaging.
-Incorporate the suggested keywords naturally and effectively for SEO purposes.
-Keep the tone of the content casual and relatable, making technical aspects of the product easy
to understand for a non technical audience.
-Use bullet points, subheadings, and short paragraphs in the blog post for easy reading.
-For the call to action, use persuasive language that creates a sense of urgency and excitement among the readers.

The structure of your output should be as follows:
-List of eight suggested SEO keywords
-Three blog post ideas
-Blog post titles for each idea
-Full blog post based on one of the ideas with the following structure: Introduction, Body (with subheadings), and Conclusion (including a call to action).

MARKETING PERSONA CREATION

Act as an expert in marketing personas. Develop 5 personas for [product/service].

The structure of the personas should be:

Persona Profile: [Persona Name]

Persona Background: [Provide a brief background story for the persona, including relevant details about their age, occupation, location, and personal life.]

Persona Goals: [Describe the persona's short-term and long-term goals, both personal and professional. What motivates them? What are they looking to achieve?]

Persona Pain Points: [Identify the main challenges and pain points the persona faces in their daily life or work. What are their frustrations? What obstacles do they encounter?]

Persona Use Cases: [Describe how the personal finance app can provide benefits to the persona.]

BLOG POST TITLES

Create a list of {number} blog post titles targeting the following keywords: "{keywords}". Ensure that the titles are engaging and relevant to {industry}. Additionally, provide a brief description for each title, highlighting the main focus of the blog post.

Top 3 Growth Marketing AI Tools

Top Growth Marketing AI News

Summary: OpenAI has introduced custom instructions for ChatGPT users, enabling them to avoid repeatedly providing instruction prompts to the chatbot during interactions. This feature allows users to share specific context, such as subject matter, preferred language, or family size, so that ChatGPT can generate more tailored responses.

Why It Matters: The introduction of custom instructions for ChatGPT is beneficial for users who frequently engage with the chatbot and need to set the same context during interactions. It streamlines the process of providing relevant information, allowing for more personalized and 
accurate responses from ChatGPT. 
Summary: Meta is emphasizing an open approach to AI development, particularly in the generative AI space, to harness the potential of AI models for widespread benefit. They are open-sourcing their latest AI model, Llama 2, enabling free access for research and commercial use.

Why It Matters: The open-sourcing of Llama 2 by Meta allows businesses, startups, researchers, and developers to access advanced AI tools at a scale that would be challenging to develop independently.

This Week’s Prompting Tips

  • Specificity: Like a laser-focused ad that hones in on its target, your prompt needs to be specific, conveying with crystal clarity what you expect from ChatGPT. It's akin to briefng your marketing team with pinpoint precision on the kind of campaign you aim to run, whether it's raising awareness for a product launch, driving app downloads, or boosting newsletter subscriptions. The more specific your prompt, the more aligned the output will be with your marketing objectives.

  • Directness: Your prompt should act as a clear directive, guiding the AI on the anticipated format and structure of the output. Just as you would outline whether a campaign should manifest as a 30-second video ad, a 1000-word blog post, or a social media campaign spanning a month, your prompt should specify the desired output type, whether it's a compelling ad copy, a list of blog post titles, or a structured market research report.

  • Conciseness: Much like a snappy headline or a compelling call-to-action (CTA) that immediately grabs attention, your prompt should encapsulate your request in a concise yet comprehensive manner. While it needs to be specific and direct, it should also avoid unnecessary fluff that can confuse the AI. A good prompt gets straight to the point, clearly stating its purpose without wandering into a maze of complexity.

  • Contextuality: This is about providing the necessary context to help the AI understand your command better. It's like laying the groundwork of your marketing campaign, where you would provide background information, audience insights, and unique selling points. In your prompt, you might include contextual details like the target audience, the tone of the content (professional, casual, persuasive), or the purpose of the content (inform, entertain, persuade).

Until next week, happy prompting. If you enjoyed this email, please forward to a growth marketing friend!

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