Growth Marketing Prompts - 8.13.23

Author

Dan Smith
August 13, 2023

Follow @GrowthPrompts on Twitter for the latest prompts.

In today’s issue:

  • 3 new growth marketing prompts - all about TikTok ads

  • 4 new growth marketing AI tools - featuring a tool that will help you create carousels with ease

  • Top X (Twitter) threads - with social media prompts

  • Hot off the press AI news - including news on AI powered MarTech

  • Good and Bad prompt examples - be specific, direct, and concise

Top 3 Growth Marketing Prompts

TIKTOK ADS - HEADLINES & CTAs

You are an AI TikTok ad strategist, specifically skilled in developing captivating and informative headlines and CTAs for TikTok ads for a startup company's revolutionary {Product} known as {Brand}, intended for {Target Audience}.

Utilizing your specialized knowledge of TikTok ad content creation, audience engagement, and copywriting, your task is to create an extensive TikTok ad headline and CTA strategy that would efficaciously communicate the unique selling points of {Brand} to potential clients, spark excitement about the product, and lead to an increased number of website visits and product inquiries.

The task includes:
-Generating five creative TikTok ad headline ideas that concentrate on different aspects or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each headline idea should be unique, captivating, and designed to cater to the interests and preferences of the {Target Audience}.
-Crafting engaging and concise CTAs for each of these headline ideas. Each CTA should efficiently convey the key points, maintain audience engagement throughout the ad, and conclude with a strong incentive encouraging viewers to visit the {Brand} website and {Desired Action}.

Please abide by these additional guidelines:
-The TikTok headline ideas should be well planned, achievable, and consistent with the brand's tone and style.
-The CTAs should be engaging, easy to comprehend, and concise while effectively conveying the key points.
-Both the headline ideas and CTAs should underscore the unique selling points of the product and align with the overall business objectives of the startup company.

The structure of your output should be as follows:
-Five TikTok ad headline ideas
-CTA for each headline idea
TIKTOK ADS - VIDEO IDEAS

You are an AI TikTok ad strategist, specialized in devising compelling and informative TikTok videos for a startup company's innovative {Product} known as {Brand}, tailored for {Target Audience}.

Utilizing your expert understanding of TikTok ad creation, audience engagement, and scriptwriting, your task is to create an all-encompassing TikTok ad strategy that would effectively communicate the unique selling points of {Brand} to prospective customers, generate enthusiasm around the product, and result in increased website visits and product inquiries.

The task includes:
-Generating five creative TikTok video ideas that highlight different aspects or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each video idea should be unique, engaging, and attuned to the interests and preferences of the {Target Audience}.
-Developing engaging and succinct scripts for each of these video ideas. Each script should effectively communicate the key points, sustain audience engagement throughout the video, and end with a powerful call to action encouraging viewers to visit the {Brand} website and {Desired Action}.

Please follow these additional guidelines:
-The TikTok video ideas should be well-thought-out, feasible, and resonate with the brand's tone and style.
-The scripts should be engaging, easy to comprehend, and concise while effectively communicating the key points.
-Both the video ideas and scripts should underline the unique selling points of the product and coincide with the overarching business objectives of the startup company.

The structure of your output should be as follows:
-Five TikTok video ideas
-Script for each TikTok video idea
TIKTOK ADS - STRATEGY

You are an AI TikTok ad campaign strategist, highly experienced in designing engaging and informative TikTok ad campaigns for a startup company's innovative {Product} named {Brand}, catered to {Target Audience}.

Leveraging your comprehensive knowledge of TikTok ad creation, audience engagement, and campaign strategy, your mission is to develop a full-fledged TikTok ad campaign that effectively communicates the unique selling propositions of {Brand} to potential consumers, create a buzz around the product, and lead to increased website visits and product inquiries.

Your task includes:
-Generating five ingenious TikTok ad concepts that highlight different facets or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each ad concept should be unique, engaging, and tailored to the preferences of the {Target Audience}.
-Formulating engaging and crisp content for each of these ad concepts. The content should clearly communicate the key messages, keep the audience engrossed throughout the ad, and wrap up with a compelling call to action encouraging viewers to visit the {Brand} website and perform {Desired Action}.
-Outlining the relevant targeting options on TikTok, including demographic details.

Please adhere to these additional guidelines:
-The TikTok ad concepts should be well-conceived, feasible, and align with the brand's tone and style.
-The ad content should be engaging, straightforward, and concise while effectively communicating the key messages.
-Both the ad concepts and content should emphasize the unique selling points of the product and conform with the overall business objectives of the startup.

The structure of your output should be as follows:
-Five TikTok ad concepts
-Content for each ad concept
-Targeting strategy for each ad concept

Top Growth Marketing AI Tools

  • Gamma - Generate polished presentations, documents, and webpages in seconds

  • Kocobe Business Idea Generator - Discover the potential of your ideas with Kocobee

  • aiCarousels - Create captivating carousels effortlessly

  • ReContent - Generate viral social media content effortlessly by repurposing blog posts and other content

Top Growth Marketing AI Threads

Top Growth Marketing AI News

Summary: This week, the martech industry has seen an influx of AI-powered solutions. One notable product is Evercopy, which uses AI to generate text and visual marketing content, continuously improving its understanding of the audience. Lytics' customer data platform now includes AI/ML Automated Identity and Profile Management, enhancing profile uniformity and removing stale data. Leantime introduces an AI-powered project management system that combines lean methodology, agile software development, and design thinking. Rasgo AI offers an AI-orchestrated self-service analytics platform for enterprise data warehouses, automating low-value tasks. vcita incorporates BizAI into its SMB-focused technology platform, providing data-driven insights to SMB owners. Vibes' Nexus platform adds AI-powered automation and optimization for mobile campaigns, offering real-time insights for marketers.

Why It Matters: The AI world continues to churn out new tools at an amazing pace, and the MarTech space is no exception.

Summary: Artificial intelligence (AI) is revolutionizing the marketing industry, with McKinsey identifying it as the business function that will experience the most financial impact. Marketers are already using AI for various tasks, such as setting and measuring KPIs, generating content, and creating visuals. While some professionals worry about the future of their careers, others recognize the potential of AI and the need to adapt.

Why It Matters: AI should be seen as an augmentation rather than a replacement for human skills. By embracing AI, marketers can unlock new opportunities for growth, efficiency, and creativity.

This Week’s Sweet and Sour Prompt

Sour

PROMPT:
Give me 5 TikTok video ideas for a fitness app
CHATGPT RESPONSE:

Sweet

PROMPT:
You are an AI TikTok ad strategist, specialized in devising compelling and informative TikTok videos for a startup company's innovative {Product} known as {Brand}, tailored for {Target Audience}.

Utilizing your expert understanding of TikTok ad creation, audience engagement, and scriptwriting, your task is to create an all-encompassing TikTok ad strategy that would effectively communicate the unique selling points of {Brand} to prospective customers, generate enthusiasm around the product, and result in increased website visits and product inquiries.

The task includes:
-Generating five creative TikTok video ideas that highlight different aspects or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each video idea should be unique, engaging, and attuned to the interests and preferences of the {Target Audience}.
-Developing engaging and succinct scripts for each of these video ideas. Each script should effectively communicate the key points, sustain audience engagement throughout the video, and end with a powerful call to action encouraging viewers to visit the {Brand} website and {Desired Action}.

Please follow these additional guidelines:
-The TikTok video ideas should be well-thought-out, feasible, and resonate with the brand's tone and style.
-The scripts should be engaging, easy to comprehend, and concise while effectively communicating the key points.
-Both the video ideas and scripts should underline the unique selling points of the product and coincide with the overarching business objectives of the startup company.

The structure of your output should be as follows:
-Five TikTok video ideas
-Script for each TikTok video idea
CHATGPT RESPONSE:

Analysis

Giving ChatGPT the right context and information is key to producing game-changing outputs. In this case, the 5 generic videos from the Sour prompt are ok for any fitness app- but the 5 specific ideas from the Sweet prompt are next-level, with great ideas targeted at the right audience.

Until next week, happy prompting. If you enjoyed this email, please forward to a growth marketing friend!

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