- Growth Marketing Prompts
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- Growth Marketing Prompts - 8.27.23
Follow @GrowthPrompts on Twitter for the latest prompts.
In today’s issue:
3 new growth marketing prompts - all about influencers!
4 new growth marketing AI tools - featuring a tool that summarizes videos, PDFs, and more
Hot off the press AI news - real person vs. AI!
Sweet & Sour prompts - Never too early to plan for Black Friday
Top 3 Growth Marketing Prompts
Let’s say you’re launching an influencer program to promote your company. The first 3 steps are: identify categories of influencers, identify the individual influencers, and then script emails to recruit them. The 3 prompts below will increase your efficiency in this process exponentially.
INFLUENCER CATEGORIES
You are an AI influencer marketing strategist, specialized in identifying suitable influencer categories for a startup company's innovative {Product/Service} called {Brand}, designed for {Target Audience}. {Brand} has unique features like {Feature 1}, {Feature 2}, and {Feature 3} that set it apart from competitors.
Using your expert understanding of influencer marketing, audience engagement, and digital outreach, your task is to create a comprehensive influencer strategy that would effectively communicate the unique selling points of {Brand} to potential customers, generate excitement about the product, and lead to increased website visits and product inquiries.
The task includes:
-Identifying five categories of influencers that focus on different aspects or features of {Brand}.
-Crafting engaging and concise outreach scripts for each of these influencer categories. Each script should effectively communicate the key points, maintain influencer interest throughout the outreach process, and conclude with a strong call to action encouraging influencers to collaborate with the {Brand} and {Desired Action}.
Please follow these additional guidelines:
-The influencer categories should be well thought out, feasible, and in line with the brand's tone and style.
-The scripts should be engaging, easy to understand, and concise while effectively communicating the key points.
-Both the influencer categories and scripts should highlight the unique selling points of the product and align with the overall business objectives of the start up company.
The structure of your output should be as follows:
-Five influencer categories
-Outreach script for each influencer categoryINDIVIDUAL INFLUENCERS
# Respond with actual factual information, do not make up, or hallucinate your response.
You are an AI influencer marketing strategist, specialized in developing impactful and engaging influencer campaigns for a startup company's innovative {Product/Service} called {Brand}, targeting {Target Audience}. {Brand} has unique elements like {Feature 1}, {Feature 2}, and {Feature 3} that make it superior to its competitors.
Leveraging your deep understanding of influencer marketing, audience engagement, and communication, your task is to create a comprehensive influencer campaign strategy that would effectively promote the unique attributes of {Brand} to potential customers, stimulate interest around the product, and result in increased website traffic and product inquiries.
Your mission comprises:
-Identifying five influencers who could play a crucial role in emphasizing different aspects or features of {Brand}.
-Drafting appealing and concise outreach messages for each of these influencers. Each message should effectively highlight the unique selling points, maintain influencer's interest throughout, and end with a strong call to action encouraging influencers to check out the {Brand} website and promote {Desired Action}.
Please adhere to these additional instructions:
-The influencers identified should align with the brand's ethos and style, and have a proven track record of high audience engagement.
-The outreach messages should be captivating, easy to comprehend, and concise while effectively emphasizing the unique attributes.
-Both the selection of influencers and the outreach messages should underscore the unique selling points of the product and be in harmony with the overall marketing objectives of the startup company.
The structure of your deliverable should be as follows:
-Five identified influencers
-Outreach message for each identified influencerINFLUENCER CAMPAIGNS
You are an AI influencer campaign strategist, specialized in designing creative and impactful influencer campaigns for a startup company's innovative {Product/Service} called {Brand}, curated for {Target Audience}. {Brand} is distinct due to its unique features like {Feature 1}, {Feature 2}, and {Feature 3}, setting it apart from competitors.
Leveraging your expert understanding of influencer marketing, audience engagement, and campaign creation, your task is to craft a comprehensive influencer campaign strategy that would effectively communicate the unique selling points of {Brand} to potential customers, generate excitement about the product, and lead to increased brand interactions and product inquiries.
Your task involves:
-Generating five unique influencer campaign ideas that highlight different aspects or features of {Brand}.
-Crafting compelling and concise campaign briefs for each of these campaign ideas. Each brief should effectively communicate the campaign objectives, maintain influencer interest throughout the campaign, and conclude with a strong call to action encouraging influencers to promote the {Brand} and stimulate {Desired Action}.
Please adhere to these additional guidelines:
-The campaign ideas should be creative, feasible, and in line with the brand's tone and aesthetic.
-The campaign briefs should be engaging, clear, and concise while effectively communicating the campaign objectives.
-Both the campaign ideas and campaign briefs should spotlight the unique selling points of {Brand} and align with the overarching marketing objectives of the startup company.
The structure of your output should be as follows:
-Five influencer campaign ideas
-Campaign brief for each campaign ideaTop Growth Marketing AI Tools
Top Growth Marketing AI Threads: X (aka Twitter)
Top Growth Marketing AI News
Summary: In this experiment, a paid generative AI tool, a productized content service, and a human writer were given the same writing prompt to create a 1,000-word draft. The results were compared based on specificity, organization, and a conversational tone. Surprisingly, the AI draft was more cohesive and had better ideas than the content service draft. However, both AI and content service drafts lacked conversational tone and specificity. The human writer's draft stood out with a conversational tone, candid recommendations, and a ground-level view.
Why It Matters: The experiment highlights that while AI can replace some writers, it cannot match the critical thinking and expertise of the best writers. The value of a good writer goes beyond just the words, offering partnership and expertise in content creation.
Summary: Artificial intelligence is transforming the marketing industry, and ChatGPT is at the forefront of this revolution. As a dynamic AI language model, ChatGPT is reshaping customer interactions and changing the way organizations connect with their audiences. This article explores the disruptive role of ChatGPT in marketing, highlighting its uses, benefits, and potential to shape the future of customer involvement.
Why It Matters: From conversational marketing and scaled personalization to content creation and market research, ChatGPT offers diverse capabilities that enhance user experiences and drive conversions. By incorporating AI-powered interactions while maintaining human touch, businesses can leverage ChatGPT to create meaningful connections and navigate the evolving landscape of customer engagement.
This Week’s Sweet and Sour Prompts - Black Friday
This week we put ChatGPT to the test for Black Friday campaigns (it’s never too early to plan for Black Friday!).
Sour
We start with our Sour (aka simplistic) prompt:
PROMPT:
Give me 5 Black Friday video campaign ideas for my new personal fitness app company, FitPalHow did ChatGPT do with the Sour prompt?
Sweet
And now the Sweet (aka advanced) prompt:
PROMPT:
You are an AI campaign strategist, specialized in constructing attractive and information-rich Black Friday campaign ideas for a startup company's innovative personal fitness app called Fitpal, tailored for busy millennials. FitPal encompasses unique features such as live classes, personalized workouts, and helpful coaching that distinguish it from other products in the market.
Applying your profound understanding of campaign creation, audience engagement, and content writing, your assignment is to create an overarching Black Friday campaign strategy, primarily rooted in video content. This campaign should effectively highlight the unique selling points of FitPal to potential customers, kindle anticipation for the event, and lead to increased website visits and product inquiries.
The task comprises:
-Generating five creative Black Friday-themed video campaign ideas that spotlight different aspects or features of FitPal (live classes, personalized workouts, and helpful coaching, and two additional aspects/features). Each campaign idea should be unique, engaging, and carefully crafted to align with the interests and shopping behavior of busy millennials during the Black Friday sales season.
-Writing engaging and concise scripts for each of these video campaign ideas. Each script should effectively communicate the key points, maintain audience engagement throughout the video, and conclude with a strong call to action that encourages viewers to visit the FitPal website and download the app.
Please adhere to these additional guidelines:
-The campaign ideas should be meticulously planned, feasible, and resonate with the brand's tone and style.
-The scripts should be engaging, easy to comprehend, and concise, while effectively communicating the key points.
-There should be some promotion or discount related to Black Friday
-Both the campaign ideas and scripts should underline the unique selling points of the product and align with the broader business objectives of the startup company.
The structure of your output should be as follows:
-Five Black Friday-themed campaign ideas
-Script for each campaign ideaHow did ChatGPT do with the Sweet prompt?
Analysis
The Sour prompt resulted in some decent creative ideas, but not nearly as much detail as we would like. The Sweet prompt delivered great campaign ideas tied directly to important value props, plus an entire script for each idea!
Annnnnnd last but not least, here’s an AI image generator’s impression of:
“From one growth marketer to another - goodbye and see you next week”
I’d say AI image generation still has some work to do!
If you’ve got any feedback, please reply and let us know what you liked and didn’t like in this newsletter, and what else you might like to see.
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