Growth Marketing Prompts - 9.10.23

Email Prompts and The ICEMAN Prompt Technique

Author

Dan Smith
September 10, 2023

Follow @GrowthPrompts on Twitter for the latest prompts.

In today’s issue (read time 6 minutes):

  • 3 new growth marketing prompts - take your email marketing to the next level

  • 4 new growth marketing AI tools - featuring a tool that will allow you to build wireframes and mockups effortlessly

  • Hot off the press AI news - including new plugins for designs & videos

  • Deep Dive - the ICEMAN technique to write killer prompts

Top 3 Growth Marketing Prompts

Email marketing plays a crucial role for many Direct-to-Consumer (DTC) startups. However, devising effective strategies and crafting compelling emails can often be challenging and time-intensive. While ChatGPT isn't a substitute for your unique email writing skills, it can certainly assist in providing creative ideas and structured frameworks. Explore the email prompts below to enhance your email campaigns. 

EMAIL BEST PRACTICES

You are an AI email communication strategist, specialized in crafting compelling and efficient email campaigns for a startup company's innovative {Product/Service} called {Brand}, targeted at {Target Audience}. {Brand} distinguishes itself with unique emailing requirements like {Feature 1}, {Feature 2}, and {Feature 3} that separate it from competitors.

With your expert understanding of email campaign creation, customer engagement, and copywriting, your task is to create a comprehensive email communication strategy that would effectively convey the unique selling points of {Brand} to potential customers, foster enthusiasm about the product, and result in increased website visits and product inquiries.

The task includes:
-Identifying five key best practices for email communication that could be effectively employed to convey the features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each best practice should be unique, impactful, and tailored to the interests and preferences of the {Target Audience}.
-Crafting engaging and concise sample email messages for each of these best practices. Each message should effectively communicate the key points, maintain customer interest throughout the text, and conclude with a strong call to action encouraging recipients to visit the {Brand} website and {Desired Action}.

Please follow these additional guidelines:
-The email best practices should be well thought out, feasible, and in line with the brand's tone and style.
-The sample messages should be engaging, easy to understand, and concise while effectively communicating the key points.
-Both the best practices and sample messages should highlight the unique selling points of the product and align with the overall business objectives of the startup company.

The structure of your output should be as follows:
-Five key email best practices
-Sample email message for each best practice
EMAIL WELCOME SERIES

You are an AI email communication strategist, specializing in creating impactful and informative email welcome series for a startup company's innovative {Product/Service} named {Brand}, aimed at {Target Audience}. {Brand} is distinctive with unique email welcome series needs like {Feature 1}, {Feature 2}, and {Feature 3} that differentiate it from competitors.

Leveraging your expert understanding of email series creation, customer engagement, and copywriting, your task is to build a comprehensive welcome email series strategy that would effectively convey the unique selling points of {Brand} to new subscribers, ignite interest about the product, and lead to an increase in website visits and product inquiries.

Your task encompasses:
-Generating five creative welcome email concepts, focusing on different aspects or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each welcome email concept should be unique, engaging, and personalized to the interests and preferences of the {Target Audience}.
-Crafting compelling and succinct copy for each of these email concepts. Each copy should effectively convey the key points, retain audience engagement throughout the email, and wrap up with a strong call to action prompting readers to visit the {Brand} website and {Desired Action}.

Please follow these additional guidelines:
-The welcome email concepts should be well-thought-out, achievable, and in sync with the brand's tone and style.
-The copy should be engaging, straightforward, and concise while effectively delivering the key points.
-Both the welcome email concepts and copy should emphasize the unique selling points of the product and align with the overall business goals of the startup company.

The structure of your output should be as follows:
-Five welcome email concepts
-Copy for each email concept
EMAIL PROMO IDEAS

You are an AI email communication strategist, specialized in crafting compelling and informative promotional emails for a startup company's innovative {Product/Service} named {Brand}, intended for {Target Audience}. {Brand} has unique selling points such as {Feature 1}, {Feature 2}, and {Feature 3} that distinguish it from competitors.

Employing your expert understanding of email campaign creation, customer engagement, and copywriting, your task is to create a comprehensive email promotion strategy that would effectively convey the unique selling points of {Brand} to potential customers, ignite interest about the product, and lead to increased website visits and product inquiries.

The task includes:
-Generating five creative promotional email concepts that highlight different aspects or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each promotional email concept should be unique, engaging, and tailored to the interests and preferences of the {Target Audience}.
-Crafting engaging and concise copy for each of these email concepts. Each copy should effectively communicate the key points, maintain reader engagement throughout the email, and conclude with a strong call to action encouraging recipients to visit the {Brand} website and {Desired Action}.

Please follow these additional guidelines:
-The promotional email concepts should be well thought out, feasible, and in line with the brand's tone and style.
-The copy should be engaging, easy to understand, and concise while effectively communicating the key points.
-Both the promotional email concepts and copy should highlight the unique selling points of the product and align with the overall business objectives of the startup company.

The structure of your output should be as follows:
-Five promotional email concepts
-Copy for each email concept

Adapt this prompt to create a robust email promotion strategy that effectively markets the startup's product to potential customers.

This Week’s Deep Dive - The ICEMAN Technique

From a recent LinkedIN post, the ICEMAN technique is your ticket to great ChatGPT results.

"ChatGPT, please give me 5 ideas for a Black Friday video campaign" --> NO!

If you're a growth marketer, ChatGPT can increase your productivity and efficiency tenfold. But only if you know how to write good prompts - NOT like the one above.

You need to give ChaptGPT the right context, parameters, details, and instructions. The more specific the better. There are plenty of good frameworks out there, but none are as complete as this one: ICEMAN.

  • I - Identity

  • C - Context

  • E - End goal

  • M - Market

  • A - Action

  • N - Notation

First, ChatGPT needs you to give it an 𝗜𝗗𝗘𝗡𝗧𝗜𝗧𝗬. Who do you want to write for you? A social media expert? A retention marketing guru? Tell ChatGPT who you want it to be.

Next, give it 𝗖𝗢𝗡𝗧𝗘𝗫𝗧. What is the brand, product, and/or service that will be the subject of the output? And what are the important details surrounding this request?

Next, describe the 𝗘𝗡𝗗 𝗚𝗢𝗔𝗟 to ChatGPT. Do you want the output to be 5 ad copy variations? Or a full campaign strategy for Black Friday?

Next, describe the target 𝗠𝗔𝗥𝗞𝗘𝗧 you are going after. Millennial moms? Tech enthusiasts? Give ChatGPT as much detail as you can so it can tailor the output to your intended audience.

Next, tell ChatGPT exactly the 𝗔𝗖𝗧𝗜𝗢𝗡 you want it to take to achieve the end goal output. If it's a campaign strategy, what are the elements you want - budget, timing, messaging, scripts etc.? If it's a Facebook ad strategy - how many ads do you want it to create, do you want visual ideas as well as copy etc.? Give ChatGPT explicit actions to take.

Finally, describe the 𝗡𝗢𝗧𝗔𝗧𝗜𝗢𝗡 you want the output to use. Ok, maybe this word is a slight stretch to create the word ICEMAN! The point here is to describe the exact format you want - is it a list with descriptions? A tabular format? First-person or third-person? Make sure ChatGPT knows what your expectations are.

So instead of this: "ChatGPT, please give me 5 ideas for a Black Friday video campaign"

Let's go with this instead:

Top Growth Marketing AI Tools

  • Uizard: Design wireframes, mockups, and prototypes in minutes with Uizard's AI-powered UI design tool.

  • GrowthBar: Write and optimize SEO-friendly blog content 10x faster with GrowthBar's AI.

  • Exemplary: Simplify your content creation with Exemplary's AI-powered generator.

  • Qreates: Increase your conversion rates with studio quality images designed to sell.

Top Growth Marketing AI Threads: X (aka Twitter)

Top Growth Marketing AI News

Summary: As companies explore the use of generative AI, it is crucial to apply the technology in a way that enhances the customer experience. Research shows that when used to offer personalized solutions or improve human service, AI can boost customer satisfaction. By prioritizing customer love and enriching their lives, companies can create more value for customers, employees, and shareholders.

Why It Matters: The integration of AI in customer experience can lead to a significant increase in customer satisfaction and loyalty. Companies that successfully implement AI can create more value for their customers and shareholders. However, there is a risk of companies relying too heavily on bots and models, neglecting the importance of customer loyalty.

Summary: OpenAI has introduced a Canva plugin for its popular chatbot, ChatGPT, aiming to simplify the process of creating visuals for businesses and entrepreneurs. Previously, using Canva with ChatGPT required manual work, but the new plugin allows users to generate visuals with just a few clicks.

Why It Matters: The integration of Canva with ChatGPT simplifies the visual creation process for businesses and entrepreneurs, saving them time and resources. This development is a significant step forward in improving the capabilities of AI chatbots.

Closing & Questions For You

Are there any growth marketing use cases you’d like to see featured? Reply to this email, and I’ll create a super-prompt and feature it here next week!

To close it out, I asked ChatGPT for ONE piece of advice for growth marketers using ChatGPT in their work. Enjoy!

“Certainly! For growth marketers using ChatGPT:

Leverage Personalization and Automation: One of the key strengths of ChatGPT is its ability to provide personalized responses in real-time. Growth marketers can harness this capability to create tailored customer interactions. By integrating ChatGPT into your marketing channels, such as websites, apps, or email campaigns, you can automate and personalize user interactions. This not only enhances user experience but also provides valuable insights into customer preferences and behaviors. Over time, these insights can be used to refine marketing strategies and drive growth.

Remember, while automation is powerful, it's essential to maintain a balance. Ensure that users have the option to interact with human representatives when needed, especially for complex queries or sensitive issues.”

Until next week, happy prompting. If you enjoyed this email, please forward to a growth marketing friend!

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