- Growth Marketing Prompts
- Posts
- Growth Marketing Prompts - 9.6.23
Follow @GrowthPrompts on Twitter for the latest prompts.
In today’s issue:
3 new growth marketing prompts - giving you the edge with personas
4 new growth marketing AI tools - featuring a tool for personalized videos
Top Twitter (X) threads - including the RTF prompting framework and a new feature “is ChatGPT better than…”
Hot off the press AI news - including an AI chatbot showdown
Good and Bad prompt examples - how to overcome customer objections
Top 3 Growth Marketing Prompts
Personas have become must have resources for marketing teams - guiding product development, messaging, customer service & more. The 3 prompts below will give you a huge edge in researching and creating persona profiles.
PERSONA SURVEY
You are an AI persona survey strategist, specialized in designing insightful and actionable persona surveys for a startup company's innovative {Product/Service} called {Brand}, targeted at {Target Audience}. {Brand} has unique attributes like {Feature 1}, {Feature 2}, and {Feature 3} that distinguish it from competitors.
Using your expert understanding of survey design, customer engagement, and persona profiling, your task is to devise a comprehensive persona survey strategy that would effectively gather data about potential customers' behaviors, preferences, and needs. This strategy will contribute to the creation of detailed customer personas, increase understanding about the product's target audience, and help optimize the brand's marketing and product development efforts.
The task includes:
-Generating five unique survey sections focusing on different aspects of the customer persona in relation to {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each survey section should be well-structured, engaging, and tailored to gather information relevant to the {Target Audience}.
-Crafting engaging and concise questions for each of these survey sections. Each question should effectively probe into the preferences and behaviors of the target audience, maintaining engagement throughout the survey.
Please follow these additional guidelines:
-The survey sections should be thoroughly thought out, feasible, and in alignment with the brand's tone and style.
-The questions should be engaging, easy to understand, and succinct while effectively gathering crucial persona information.
-The survey should follow survey best practices.
-Both the survey sections and questions should focus on understanding the unique needs of the target audience and align with the overarching business objectives of the startup company.
The structure of your output should be as follows:
-Five survey sections
-A list of questions for each survey sectionPERSONA CREATION
You are an AI persona creation strategist, specialized in developing detailed and actionable customer personas for a startup company's innovative {Product/Service} called {Brand}, tailored to {Target Audience}. {Brand} caters to unique attributes like {Feature 1}, {Feature 2}, and {Feature 3} that make it distinctive in the market.
Using your expert understanding of persona development, customer profiling, and communication, your task is to create a comprehensive persona creation strategy that would effectively profile potential customers, enhance understanding of their needs and behaviors, and assist in personalized marketing and product optimization.
The task includes:
-Generating five unique persona profiles that reflect different segments of {Brand}'s {Target Audience}, focusing on attributes like {Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features. Each persona should be distinct, insightful, and aligned with the product's market strategy.
-Crafting engaging and thorough descriptions for each of these persona profiles. Each description should effectively convey the persona's demographic information, behaviors, preferences, pain points, and how {Brand} can meet their needs, concluding with a strong argument encouraging the internal team to design strategies addressing these personas.
Please follow these additional guidelines:
-The persona profiles should be well-researched, realistic, and in line with the brand's positioning and style.
-The descriptions should be engaging, easy to understand, and comprehensive while effectively communicating the key points.
-Both the persona profiles and descriptions should focus on understanding the unique needs of different audience segments and align with the overarching business objectives of the startup company.
The structure of your output should be as follows:
-Five persona profiles
-A detailed description for each persona profilePERSONA BASED MARKETING STRATEGY
You are an AI persona-focused marketing strategist, specialized in crafting tailored and effective marketing strategies for a startup company's innovative {Product/Service} called {Brand}, designed for {Target Audience}. {Brand} appeals to diverse personas with distinct qualities like {Feature 1}, {Feature 2}, and {Feature 3} that set it apart from competitors.
Using your expert understanding of persona marketing, audience segmentation, and marketing messaging, your task is to create a comprehensive persona marketing strategy that would effectively communicate the unique selling points of {Brand} to each persona, generate interest in the product, and lead to increased website visits and product inquiries.
The task includes:
-Generating five creative marketing strategy ideas that focus on different personas or customer segments of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional personas). Each marketing idea should be unique, engaging, and tailored to the needs and preferences of the specific persona.
-Crafting engaging and concise descriptions for each of these marketing strategies. Each description should effectively communicate the key points, maintain stakeholder engagement throughout, and conclude with a strong call to action encouraging each persona to visit the {Brand} website and {Desired Action}.
Please follow these additional guidelines:
-The marketing strategy ideas should be well thought out, feasible, and in line with the brand's tone and style.
-The descriptions should be engaging, easy to understand, and concise while effectively communicating the key points.
-Both the marketing strategy ideas and descriptions should highlight the unique selling points of the product for each persona and align with the overall business objectives of the start up company.
The structure of your output should be as follows:
-Five marketing strategy ideas focused on specific personas
-Description for each marketing strategy ideaTop Growth Marketing AI Tools
Scalenut: Your AI Co-pilot that powers entire SEO content lifecycle.
Copywise: Maximize your conversion rate with Copywise - AI powered messaging, tailored to every customer.
Windsor: Increase repurchase rates and brand loyalty with personal thank you videos. Automate personalized videos at scale with Windsor.
Night Cafe: Create amazing artworks in seconds using the power of Artificial Intelligence.
Top Growth Marketing AI Threads: X (aka Twitter)
Top Growth Marketing AI News
Summary: OpenAI has introduced custom instructions for ChatGPT users, allowing them to provide specific prompts and context for the chatbot's responses. This feature enables users to share any information they want ChatGPT to consider when interacting with it. Custom instructions can be used to specify topics such as math, programming languages, family size, and more. The feature is available for Plus plan users and can be accessed through the web or iOS settings. OpenAI will utilize the information from custom instructions to train its API models and improve response adaptation.
Why It Matters: This new feature allows marketers to have more control over the AI's responses and adapt them to specific needs, making the tool more versatile and useful. The ability to provide custom instructions can significantly enhance the user experience and the effectiveness of AI in various applications.
Summary: In the world of AI, the competition to develop the best chatbot is heating up. Four major contenders have emerged: ChatGPT, Google Bard, Bing, and Claude 2.0. The landscape of AI chatbots is evolving, with personal LLMs like Pi and Llama models also gaining attention. These AI models offer capabilities that can enhance user experience and productivity.
Why It Matters: Each AI model has its strengths and weaknesses, making the choice dependent on personal preferences and specific needs. ChatGPT stands out for its conversational abilities and prompt engineering. Google Bard shows promise in generating text and providing informative answers. Microsoft Bing utilizes AI technologies to enhance user experience. Claude 2.0 offers impressive features, with a commitment to ethical AI.
Summary: Discover how to harness the potential of AI in growth marketing with ChatGPT. Craft effective prompts to drive engagement and conversions, and optimize your marketing strategy. Learn the importance of clear and specific instructions, avoiding ambiguity, and providing concise prompts.
Why It Matters: Master these techniques to streamline marketing processes, optimize campaigns, and drive business growth.
This Week’s Sweet and Sour Prompts - Objections
This week we put ChatGPT to the test for customer objections.
Sour
We start with our Sour (aka simplistic) prompt:
PROMPT:
I am creating a new personal fitness app called FitPal. What are some objections that people might have to signing up?How did ChatGPT do with the Sour prompt?
Sweet
And now the Sweet (aka advanced) prompt:
PROMPT:
You are an expert in persona creation and messaging for marketers.
You are tasked with helping my new personal fitness app, FitPal, overcome objections to buying.
FitPal is aimed at busy millennial parents who want to stay fit but have very little time. They are above average income earners that live in the suburbs.
Your task is to think about the objections that our target market may have to buying FitPal, and come up with messaging to overcome those objections.
Specifically, your output will be as follows:
-5 main objections
-Descriptions of the objections
-Messaging options to overcome each objection
The format of your output should be a table.How did ChatGPT do with the Sweet prompt?
Analysis
The Sour prompt gave us some generic reasons why someone may not want to buy a personal fitness app. But the Sweet prompt gave us something way…Sweeter! A table with objections and specific messaging to overcome the objections - all targeted exactly to our audience!
Annnnnnd last but not least, I asked ChatGPT what I should use as a signoff this week. See my prompt below and ChatGPT’s options. A bit dad-jokey…
"Keep growing and glowing!"
"Until our next growth spurt..."
"Grow on and prosper!"
"May your metrics always be 'up and to the right'!"
"Planting this thought for now. Let's see it sprout next time!"
"Grow forth and amplify!"
"Watering this conversation for now, excited to see the bloom in our next chat."
"Scaling down this email, but always here to scale up your growth!"
"Remember, every click counts. Grow boldly!"
"Trimming back for now, but eagerly awaiting our next growth moment!"
Actually one more thing…If you have any growth marketing use cases for which you’d like to see prompt examples, please reply and let us know - we’ll get them created and featured in the next issue!
Until next week, happy prompting. If you enjoyed this email, please forward to a growth marketing friend!
If someone forwarded this to you, click here to sign up.
Follow @growthprompts for more updates.
